With "immersive media" taking content well beyond the TV screen, new technology is attempting to move virtual reality towards something even closer to real life.
Whether it be a cave, an igloo or a theatre, virtual reality is getting the immersive experience, with sight, sound and smell.
Full 360-degree screens are now capable of taking audiences to a whole new place. The companies pioneering this technology are hoping it will be close to a literal experience.
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